The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Synergy – two products that channel into the same revenue stream, for example, the film and the film’s soundtrack. As most films were recorded on big film reels, the reels of film were transported around the country, stopping at a theatre for around a week, before making a trip onto the next one for another week. The House with a Clock in Its Walls / Casper Double Feature, Dolittle / A Dog's Journey Double Feature, Fast & Furious Presents: Hobbs & Shaw / Skyscraper Double Feature, Abominable / The Boss Baby Double Feature, Films of Faith 3-Movie Collection (God's Not Dead / Woodlawn / Indivisible), Films of Faith 3-Movie Collection (The Case for Christ / Do You Believe? HENRY JENKINS INTRODUCTION these multiple of media convergenceare leading us towards a digital renaissance,a transition and transformation perios that will affect all aspects of our lives. Convergence is the process where several media channels come together to exist and operate in synergy. artists Geoff Barrow and Ben Salisbury and it included songs that were in the For example, the YouTube channel Screen Junkies have review on independent films and commercial films form the ‘big six’. This is mainly targeted at young audiences as they use social media more and as they enjoy Disney more. In America, there are six major film studios; Walt Disney Studios, Universal Pictures, Columbia Pictures, 20th Century Fox, Paramount Pictures and Warner Bros. Symbiosis – two products that are mutually beneficial to different companies, for example, the popularity of the film could create sales for toy companies making toys for that film, and vice versa. box office of $2.068 billion. users. In the past, there was a very simple revenue model when it came to the sale and distribution of films. Conglomerates – a corporation that is made up of a number of different businesses, for example a film studio, the main company owns a controlling stake in a number of smaller companies, which conduct business separately. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Global convergence is the last of the categories projected by Jenkins. A Walk Among The Tombstones (2014) Relativity / Red Granite / Cross Creek / Scott Free - Intro|Logo: "Collateral: Demolition" (2020)|HD - Duration: 1:16. Cross-Media Ownership/Convergence is used to describe the ownership of multiple media businesses by a person or corporation, such as The Lego Movie (Phil Lord & Christopher Miller, 2014) and The Lego Movie Soundtrack that was released by WaterTower Music, an American record label owned by Time Warner (the owners of Warner Bros. Pictures who produced The Lego Movie).

films to be successful. This results in day and date releases of films; films can be released everywhere on the same day, which helps reduce piracy of that film.

This has helped Disney to … Also, they view the trailer on YouTube which gives the institute free advertising from secondary circulation. Then when the film is out, audiences can prosume it by writing a review or a blog about it. / I'm Not Ashamed), Universal 10-Film Judd Apatow Comedy Collection, Illumination Presents: 10-Movie Collection, Focus Features 10-Movie Spotlight Collection, VeggieTales: All the Silly Songs - 60 Favorites, Parks and Recreation: The Complete Series, Back to the Future: The Animated Series - Season II, Back to the Future: The Animated Series - Season I.
This cross-media convergence has helped Disney to advertise their products as they can promote their products for free to audiences. company that owns large numbers of companies in various mass media such as being one of Hollywood’s ‘big six’ but they weren’t as effective in their Cross-Media Ownership/Convergence is used to describe the ownership of multiple media businesses by a person or corporation, such as The Lego Movie (Phil Lord & Christopher Miller, 2014) and The Lego Movie Soundtrack that was released by WaterTower Music, an American record label owned by Time Warner (the owners of Warner Bros. Pictures who produced The Lego Movie). synergy are vital for the film’s success but I feel the actions of the Create a free website or blog at WordPress.com. ( Log Out /  It is very hard for children to avoid Disney’s reach and it could be argued that there is a lack of variety for children to consume. Machina as the film would then introduced to many members of the audience. Cross media convergence is the way films and other The next big change came with the invention of the video tape, where films were put onto these tapes and rented to people to watch. produce more effective marketing techniques in order to achieve maximum profit, Concentration of Ownership This has helped Disney to market and advertise their films for free. The new revenue model that operates nowadays involves a similar method, but obviously more advanced. This explains the basic ways in which the film was advertised throught the convergence of many different forms of media and it is easy to see how the variety of media increased the films popularity, especialy when media is a common part of everyday lives. ...Henry. All rights reserved. 5. Create a free website or blog at WordPress.com. ‘The Big Six’ Also Available On Demand. For example, most big films are produced by one of ‘The Big Six’, who dominate the film industry. By not

Zach Is Everything 2019 VGCP 478 views. Disney infinity…Disney life…However, this domination of the digital sphere is often derided by many critics because it is seen as a form of Disneyfication. effect of how Disney is a conglomerate company and owns Lucasfilm which overall This means they have to advertise their film themselves which causes issues for them. Media Conglomerates Change ), You are commenting using your Twitter account. This meant that films that had toured the country could still produce some revenue years down the line. Playstation is the most popular gaming format, and has This cross-media convergence has helped Disney to advertise their products as they can promote their products for free to audiences. For example, Disney Media Distribution (DMD) is responsible for The Walt Disney Studios entertainment distribution; distributing over 30,000 hours of content. The biggest film studio being 20th Century Fox, owning 18.8% of the market share. People would rather spend a one off sum and invest in a television set, instead of travelling and paying to go see films at movie theatres. marketing campaign promoting Ex Machina. Disney’s Instagram has over 9 million followers. This factor isn’t present This means audiences can view information on the film and learn more about it.

publicize the film from another aspect. Technological Convergence – the binding of various technologies into one device, for example, modern smartphones are cameras, gaming consoles and music players, as well as being able to send and receive calls and texts.

Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. This is mainly targeted at young audiences as they use social media more and as they enjoy Disney more.
( Log Out /  This soundtrack album was released digitally on the 20.

An example of a global institution

marketing technique won’t appeal to all demographics. Edit them in the Widget section of the, Disney Consumer Products and Interactive Media. Wars: The Force Awakens which had a gross budget of $306 million and earned a Also Available On Demand. Watch Movies & TV Shows, including new releases and classics, available on Blu-ray, DVD, Digital HD and On Demand from Universal Pictures Home Entertainment. Horizontal Integration is the consolidation of many firms that handle the same part of the production process, such as, if 20th Century Fox were to purchase another one of ‘The Big Six’ like Universal Studios, to expand and distribute more films. Disney is made up of five different divisions, including: The development of the Avengers Alliance Facebook game is another example of cross-media convergence and synergy, with the Disney Interactive division developing a game to promote the Avengers film through social media. The traditional revenue model changed when television became popular.

Vertical/Horizontal Integration – consolidation of many firms that handle the same part of the production process (Horizontal), or, one firm engaged in different parts of production (Vertical). will be. Vertical Integration describes one firm engaged in different parts of production.

Sony Computer Entertainment Sony Playstation is the subsidary of Sony responsible for developing and distributing the Playstation consoles. This is shown through Star Wars as Disney showed successful marketing The iphone is a phone, a camera, a video camera, an mp3 The film studio made their money from the ticket sales of their film. ©2020 Universal Pictures Home Entertainment.

box office of $36.9 million and it was produced by Film4 and DNA Films and it

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