But anytime there is change, especially of such a beloved icon as the FSU logo, there will be grumbling at first. The elements that went into the design changes are all based on our unique history and that's an important part of the story. Your privacy is safe with us.

It’ll take a while for many to really embrace this change. Students here are reacting to the university’s attempt to “clean up” its iconic Osceola emblem. From a design and usability standpoint, the new logo is much better. ", See select FSU Coach's Quotes at end of release. "And there is no doubt in my mind about the excitement level that our players are going to have being able to wear these uniforms. In fact, we went to the Tribe right away and got their opinion and permission before we took the first step. However, as marketers, we here at Kerigan have our own take. That's how much it sucks. I’ll sum up my overriding point with a question: which Seminole would you bet on in a fight?

But the more I digest this new image, the more I get used to them and am left to conclude that they’re not too big; they’re just there, and they never used to be. 3706 Hwy 98 Ste. 102 Mexico Beach, Florida 32456, ©2020 Kerigan Marketing Associates. Full disclosure: I really like the old logo. FSU now has a unique font called Unconquered that has already helped define our program and we have added a consistent numerical font that will be applied across all our uniforms. This website uses cookies to improve your experience while you navigate through the website. Yes, it has a bit of a 50s pompadour look to it, but that’s partly because it’s more plentiful, addressing the appearance of a receding hairline in the old logo. And I especially hope it's not this disaster. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. FSU unveiled the new logo in April. And posted by a friend on facebook is not a rumor.

The wordmarks work closely in support of the primary identity and are derived from the primary typography.

As of Friday afternoon, there is more than just pride riding on Monday's BCS National Championship Game — there's also pie on the table. New Seminole logo with the head held high, expressing purpose and conviction. Our players are extremely excited to be playing in a uniform that is one of the most advanced in all of college baseball. There were mixed reactions when the new Florida State Seminoles logo was leaked more than a week ago, but on Friday night, the new look and style was met with approval from loyal fans. By using our Services or clicking I agree, you agree to our use of cookies.

We wanted to celebrate the past while adding some fresh enhancements that are consistent with the university's direction moving forward.". This is something, just like, why weren’t we asked? Discover (and save!) As part of the new program, all of Florida State's intercollegiate sports teams will showcase consistent colors, logos, lettering and numerals. New FSU logo FSU sports information Osceola's spear FSU sports information New FSU uniform Todd Eckelman New FSU uniform LB Reggie Northrup … University officials were immediately inundated with emails protesting the change. It’s just kind of different and I guess getting used to it is just going to take time. The preserved that tradition while incorporating the Seminole head into our uniforms. Press question mark to learn the rest of the keyboard shortcuts. We wanted to ensure we continued to utilize our interlocking FS, which is so deeply associated with our program. This design was first introduced during Bobby Bowden's first year as head coach in 1976. The subreddit for fans of the Florida State Seminoles. In addition, Florida State's student-athletes will practice and compete next year in materials engineered to provide a competitive advantage. Garnet and Gold remain the primary colors for the Seminoles, with White and Black serving as a secondary palette. Nike found the perfect balance between the history of Seminole baseball and the future. FSU isn't that stupid and I don't think the Seminole tribe would be too happy about this one. They finally made their decision after receiving complaints that the current logo was difficult to embroider and paint on merchandise. They say the official release of the logo will take place April 11th. The new logo looks younger, and thus, more virile. You also have the option to opt-out of these cookies. Finally, all FSU teams will have a new look that maintains the tradition of the past while reflecting a strong, youthful and bold attitude that will take Florida State Athletics into the future and has resulted in a collection called....IGNITION - TRADITION. Script typography is based upon the varied and often fluid stroke created by handwriting. ", "Our players are going to love playing in the new uniforms. United is part of a family that offers an exceptionally wide range of weights, providing great versatility and legibility. Ugly...this type of stuff comes up all the time with our logo and jerseys...and its always bullshit, I hope that is the case here. We'll never pass along your email address to spammers, scammers, or the like. The possibility of a competitive disadvantage continuing in this area was unacceptable. You may not know, but here in Northwest Florida, the Florida State Seminoles are kind of a big deal. ", Tomahawk Nation, a Florida State Seminoles community, Florida State new uniform, helmet gallery: Photos of FSU's new logo and gear, Florida State practice notebook: November 2, Florida State depth chart released ahead of Pittsburgh. I think that’s what the fans have gotten accustomed to,” Gonzalez Brown says. Originally published on April 4, 2014 4:20 pm, Copyright 2014 WFSU-FM. There is no possible way this is happening. r/fsusports: The subreddit for fans of the Florida State Seminoles. The breathable fabric and overall look of our brand new jerseys generates even more excitement as we look toward the 2014-15 season and beyond. Me too. “I think they should stick to the more traditional one. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. So, that’s kind of what I have grown to love over the years.”, Officials had been teasing a change to the logo for some time but it wasn’t until a local Wal-mart prematurely began displaying merchandise featuring the new logo that students and fans got their first glimpse at the modern Osceola. That's right, I used the word smut. Go Noles! FSU unveiled the new logo in April. Nike's state-of-the-art uniform materials are significantly lighter, more aerodynamic, more durable and superior in every respect to the uniforms FSU teams currently wear. NEW FLORIDA STATE BRAND IDENTITY STANDARDS. To download any of the images listed below: PNG/JPEG files (for web and print) - click the link and the image will open in a new window. The Seminole logo is the primary representation of the brand and is used as the main identifying device for Florida State Athletics. The reaction of each of our players was the same - they all love the improved design, feel that they will give them more freedom of movement and that the colors say Florida State to them because the garnet and the gold are much more outstanding than our previous uniforms.

", Leonard Hamilton, FSU Head Men's Basketball Coach, "I really like the style of our new jerseys. The new logo isn’t all that different from its ancestor but, does feature a wider mouth and teeth. ", Sue Semrau, FSU Head Women's Basketball Coach, "Our new uniforms do a wonderful job of preserving the tradition of Florida State baseball with updated technology and materials. With a more graphic application and flexible approach to palettes and logo staging, the Seminole logo is positioned well for the future. To assist in creating a consistent look for a wide variety of athletics communications, custom wordmarks for "Florida State," "Seminoles," and "FSU" have been designed. Athletics wanted its teams and student-athletes to wear uniforms that are as technically advanced as any in college athletics. The sign is finished with a polycrylic sealant. Sophomore Carlene Gonzalez-Brown isn’t sure why the university felt the need to change the logo. The jawline has been accentuated as well, making the updated Osceola look more physically formidable. The second is to take advantage of the chance for a much needed update of our uniforms that better suits the future of our program. He said, "Never confuse change for a lack of respect for tradition." We expect these new jerseys to be very eye-catching to recruits, and the modified design and updated Seminole head logo continue to reaffirm FSU's traditions and values. The right typeface, used consistently, builds character. Build your custom FanSided Daily email newsletter with news and analysis on Florida State Seminoles and all your favorite sports teams, TV shows, and more.

Reinforcement of the primary identity will build equity in the brand. The first is that it puts us in the very top of the line in terms of technical innovation where we had been trailing some over the last few years. FSU's first directive related to creating a consistency with the divergence of our primary color, garnet, within our uniforms, sideline gear, coaching gear and ultimately fan apparel. In addition, a unique font called UNCONQUERED has been created as well as uniform insignias and numbers that will be adopted across all sports. When it comes to communicating the Florida State Athletics brand, color is quintessential. Nike continues to be on the cutting edge with designing new material that is both appealing and comfortable to wear. Osceola’s head is a bit smaller and his iconic feather no longer spells out the words “Florida State,” opting instead for the school’s initials. So when this new logo design for the University leaked out yesterday and hit the internet, there was immediate, and powerful, reaction, it seems mostly negative.

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